UKTI Masterclass: Using Technology to Sell to the World
Many companies have recognised that exporting is a viable means of business growth in difficult times and that an international website and creative use of social media can help them to generate more overseas business.
Come along to this event hosted by UKTI in partnership with Lincolnshire Chamber of Commerce and you will:
Find out what exporting support is available via UKTI and the Chamber network
Participate in the facilitated panel discussion featuring 4 successful exporters
Learn how using technology can overcome barriers to trade and help your business to break into international markets
Attend two masterclasses which will help ensure your website appeal to international customers and show you how to make the most of social media
Network with like-minded businesses.
When and Where
Monday 12 November 2012, 09.00 - 15.10 at The De Vere Belton Woods Hotel, Nr Grantham, Lincolnshire, NG32 2LN.
Programme
09.00-09.30 - Registration, refreshments and networking
09.30-09.40 - Welcome and introduction - Richard Duxbury, Publisher, Lincolnshire Media
09.40-09.55 - The Lincolnshire low-down - Simon Beardsley, Chief Executive, Lincolnshire Chamber of Commerce
09.55-10.00 - Video case study: Successful Lincolnshire exporter
10.00-10.50 - Interactive discussion and Q & A session with four successful Lincolnshire entrepreneurs
10.50-11.10 - Tea/Coffee
11.10-12.00 - The international website opportunity - Sarah Carroll, Export Communications Consultant
12.00-13.00 - Lunch
13.00-14.00 - Masterclass sessions (Please see below details)
14.10-15.10 - Masterclass sessions repeated
15:10 - Close
Masterclass Sessions
1: How to build an international website:
Does your website bring you enquiries or leads from international customers?
This session will review website design, navigation and structure to attract international visitors, including how to write content that is understood by customers across the globe and considerations for localising your website and making it multilingual.
2: How to optimise an international website:
When Googled internationally can your company be found?
Understand how the international web works and how to rank more highly in international search engines to improve your website visibility overseas.
Tips and advice will be provided on multilingual search engine optimisation and a keyword tool demonstration will be shown.
3: Using social media to go global:
The internet and social media technology has made selling products and services to worldwide customers easier and cheaper. Take a look at the different tools available to expand market reach such as YouTube, Twitter, Facebook, LinkedIn, blogging and adding customer interaction to your site like community forums and reviews.