Sarah Carroll

Masterclass: Optimising your Website for International Trade

sarahcarroll — Wed, 04 Jan 2012 10:33:44 +0000

Sarah Carroll is running UK Trade & Investment’s specialist training workshop to learn practical steps you can take to boost your international business performance online.

Does your business have an effective online strategy for boosting overseas sales? Is your site optimised for international search engines? When Googled internationally how is your company presented online?

This will benefit … London-based businesses seeking to increase the efficiency of their current website.

Choose an international web strategy that is best for your business
Find out how to make your website look more international
Understand how to make your website multilingual
Utilise free tools and applications
Avoid costly trial and error approaches.

This Master Class is suitable for London-based businesses who wish to develop an international, multilingual or localised website. It is also an excellent training event for anybody working in the web or export team or who needs a refresher in this area.

The Master Class will be held on Tuesday 28th February 2012, 09:00 -13:30, 60 Cannon Street, London, EC4N 6JP, UK.

BOOK a place on the Masterclass>>

Opportunities in Business and International Markets

sarahcarroll — Tue, 11 Oct 2011 08:24:09 +0000

Sarah Carroll will give a talk at this year’s Opportunities in Business and International Markets seminar organised by the City of London in association with the London Chamber of Commerce and Industry and, UK Trade & Investment. The seminar is free and will be held on Monday 17th October 2011. Sarah’s talk is entitled ‘Internationalise your website and maximise your market potential’.

International trade has never been of more importance, especially in light of the current economic downturn here in Britain. Exporting accounts for nearly 30% of British GDP and is a crucial way to help companies to succeed and grow in today’s tough economic climate. This places exporting at the heart of the government’s approach to the recovery of the British economy.

The seminar offers SMEs, whether manufacturers or service providers, an excellent opportunity to evaluate the potential of exporting and expanding business in international markets. The Keynote Speaker is Lord Green, Minister of Trade and Investment who will take the stage along with the Lord Mayor of London.

Why attend this seminar?

• Learn more about how to develop your business internationally in a struggling economy

• Opportunity to network with experts from the City of London, LCCI and UK Trade and Investment

• Meet and network with successful SME exporters

• Learn how the City of London as a global trading centre can support your company’s export business

The seminar is FREE and will be held on Monday 17th October 2011, 09:00 -13:00, The Mansion House, London, EC4N 8BH, UK.

FIND OUT MORE & BOOK a place on the international trade seminar>>

CONTACT me to help you to internationalise your website>>

Teach Yourself Business language series

sarahcarroll — Tue, 12 Jul 2011 14:35:27 +0000

Sarah Carroll is author of Teach Yourself Business French, Teach Yourself Business Spanish, Teach Yourself Business Japanese & Teach Yourself Business Mandarin Chinese self-study language and culture course.

Each of the Business Language packs is a three-hour, all-audio, straightforward language course that will help you to acquire essential up-to-date business language. You can use the course at any time – to dip into in the office or as a refresher before travelling to a meeting. Through realistic conversations and authentic material, the ten Business Zones will give you all the specialist terms you need for your international role or your global project.

The three CDs come with a booklet containing the transcript of the recorded material as well as a glossary listing all the business vocabulary from the course. The accompanying culture book contains tips on etiquette and business culture so you will never be stuck for something to talk about or worry about committing blunders.

FIND OUT MORE about the Teach Yourself Business Language series>>

CONTACT Sarah to order your copy of Teach Yourself Business French, Business Spanish, Business Japanese or Business Mandarin Chinese>>

Rewrite your marketing brochures to attract international customers

sarahcarroll — Tue, 12 Jul 2011 14:30:03 +0000

Have you ever looked at your latest brochure and wondered if someone from another country would actually know what you sell? Does your brand travel around the world? Is it easy for international customers to order from you? Can you handle enquiries from customers speaking other languages?

FIND OUT MORE about copywriting for international markets if you think it might be time to revisit your brochures and adapt them for international markets >>

CONTACT Sarah to help you rewrite your marketing brochures>>

Master Class: Optimising Your Website for International Trade

sarahcarroll — Tue, 12 Jul 2011 14:08:32 +0000

Sarah Carroll is running UK Trade & Investment’s specialist training workshop to learn practical steps you can take to boost your international business performance online.

This will benefit … London-based businesses seeking to increase the efficiency of their current website.

Choose an international web strategy that is best for your business
Find out how to make your website look more international
Understand how to make your website multilingual
Utilise free tools and applications
Avoid costly trial and error approaches

The Master Class will be held on Tuesday 27th September 2011, 09:00 -13:30,GLE, 10-12 Queen Elizabeth Street, London SE1 2JN, UK.

CONTACT Sarah to book a place on the UKTI Master Class: Optimising Your Website for International Trade>>

Is your website ready to go international?

sarahcarroll — Tue, 12 Jul 2011 13:56:00 +0000

“Sarah Carroll is an excellent communicator. We were very impressed with the time she spent researching our project, by all her suggestions and her very friendly and professional manner. The final report was detailed and excellent, and her recommendations were backed up with practical suggestions for solutions.” Provider of training & consulting services in the financial sector, Royal Tunbridge Wells, UK

Sarah Carroll is registered to deliver Export Communications Reviews on behalf of UK Trade & Investment. A review helps small and medium-sized companies communicate as effectively as possible with their customers, agents and distributors when exporting so their communications have the best and furthest international reach. The first area most companies review is the website.

FIND OUT MORE about the UKTI Export Communications Review of your international website>>

CONTACT Sarah to book your UKTI Export Communications Review>>